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See also Alter ego theory. 'Piercing the corporate veil . . . is not itself an action; it is merely a procedural means of allowing liability on a substantive claim.' Int'l Fin. Servs. Corp, 356 F.3d at 736. Some sources refer to the doctrine as an equitable one. 1 William Meade Fletcher, Fletcher Cyclopedia of the Law of Corporations § 41.29 (2017); 6 Matthew G. Doré, Iowa Practice Series, Business Organizations § 39:20 ('[A]lthough piercing the corporate veil is an equitable remedy, the Iowa courts have held that factual questions related to piercing are for the jury.').The imposition of 'liability on a shareholder for corporate obligations where there is no basis for liability at law is necessarily an equitable remedy.' Minger Constr., Inc. v. Clark Farms, Ltd., 873 N.W.2d 301, 2015 Iowa App. LEXIS 1041, *14, 2015 WL 7019046, at *6 (Iowa Ct. App. 2015) (McDonald, J., concurring in part and dissenting in part); see also Stacey-Rand, Inc. v. J.J. Holman, Inc., 527 N.E.2d 726, 728 (Ind. Ct. App. 1988) (noting a request to pierce the corporate veil to be equitable by nature). 

Generally speaking, the doctrine of 'piercing the corporate veil' is invoked ...

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